Sustainability: Social media marketing is by no means a "nice-to-have" in the company's marketing mix - especially because certain goals and activities on Facebook, Twitter and Co. can be measured in clear results and thus presented in business terms. You can only get long-term benefits from social media with the right strategy - including addressing target groups, selecting topics, plan of action and definition of goals.
Credibility: Social media marketing offers the opportunity to present yourself authentically and to position yourself as an expert. This succeeds not only through the content that is spread on the social networks, but also through direct communication with customers, bloggers and other target groups. A high-quality appearance, relevant content and consistent communication improve the success of social media marketing.
Cost savings: Building a community, creating content, daily maintenance of profiles and channels - including coordination with other departments and those responsible - takes time. And that generates costs. In the long term, however, companies benefit from the use of social media - in terms of traffic and customers as well as employees, image and position.
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